WEBINAR
The Event ROI Playbook: How to Turn Event Data into Business Wins
Missed the live webinar? Register to watch on-demand.
Struggling to prove event ROI? Join us to discover how to turn event data into real business impact. Learn how to overcome common ROI challenges, pinpoint key metrics, and leverage technology to showcase success.
Featuring
Our experts will share actionable strategies for communicating event wins across your organization, aligning events with broader business goals, and strengthening collaboration with your go-to-market team.
Venita McLemore
Head of Global Public Relations Events
Venita McLemore is an Event Producer, Brand Strategist, and Entrepreneur who transforms concepts into immersive experiences through performance, technology, and storytelling. With a background in dance and business, she blends creativity and precision in event production. For over 15 years, she has led Concept Development, Event Production, and Operations Strategy for Fortune 500 companies, co-founding Calm and Sense Creations to push the boundaries of live events in NYC. Now Principal, Global Media Events at AWS, Venita produces major conferences like re:Invent and re:MARS, crafting dynamic, emotionally resonant brand experiences.
Amazon Web Services (AWS)
EJ Oelling
Vice President,
Account-Based Experience
EJ is known for creating high-value engagement and memorable experiences for audiences that drive ROI. With more than 20 years of expertise, EJ knows how to rock a product launch, engage customers, and deliver activations that lead to raving reviews and pipeline. Currently the VP, ABX at 6sense, she leads a mighty team that has set a new standard for B2B.
Amanda Armstrong
Senior VP, Communications & Industry Relations
Amanda is a recognized industry leader named one of MPI’s 50 Most Influential Meeting Professionals. With expertise in event strategy and communications, she has led high-impact programs at Enterprise Holdings and served in leadership roles with MPI and the Event Industry Council. Currently the SVP of Communications & Industry Relations at Encore, Amanda is passionate about advancing the event industry and creating meaningful experiences.
What to expect
Learn how to leverage data and technology
to demonstrate impact, align with your GTM team,
and drive real business results.
Discover proven strategies to measure, communicate,
and maximize event ROI in an increasingly expensive
and fast-paced landscape.