The Field Event Playbook:
Small Rooms,
Real Pipeline
A live session for event leaders on choosing the right field marketing events, running them well, and proving they were worth it.
Small Rooms,
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Deep Dive Strategy
The Field Event Playbook
Why Field Marketing Events Matter
Field marketing events, hosted dinners, roundtables, and receptions, are becoming a core part of how event teams build pipeline alongside their flagship events. But most teams are still building them one at a time, without a repeatable playbook or a clear way to prove they were worth running.
In this session, Adam Parry, Founder of Event Tech Live (ETL), and Event & Field Marketing Leader Kayla Drake join Bizzabo to show event leaders how to decide which field marketing events deserve investment, how to curate a room that delivers, and how to balance smaller rooms with your larger flagship events.
Featuring
Adam Parry
Founder, Event Tech Live (ETL)
Kayla Drake
Event & Field Marketing Leader
Session Agenda
The Field Event Playbook
What to expect
1
Budgeting & attendance
How to decide which field marketing events deserve your budget, and who actually belongs in the room
2
Extending flagship reach
How field events can extend your flagship event's reach, from an organizer who runs one at scale
3
Proving pipeline impact
How to prove the pipeline impact of every field event you run, even the small ones
Get the Field Event Kit
Strategy guide, planning template, speaker one-pager, and email templates.
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