The Field Event Playbook:
Small Rooms,
Real Pipeline
A live session for event leaders on choosing the right field marketing events, running them well, and proving they were worth it.
Small Rooms,
Deep Dive Strategy
The Field Event Playbook
Why Field Marketing Events Matter
Field marketing events, hosted dinners, roundtables, and receptions, are becoming a core part of how event teams build pipeline alongside their flagship events. But most teams are still building them one at a time, without a repeatable playbook or a clear way to prove they were worth running.
In this session, Adam Parry, Founder of Event Tech Live (ETL), and Event & Field Marketing Leader Kayla Drake join Bizzabo to show event leaders how to decide which field marketing events deserve investment, how to curate a room that delivers, and how to balance smaller rooms with your larger flagship events.
Featuring
Adam Parry
Founder, Event Tech Live (ETL)
Kayla Drake
Event & Field Marketing Leader
Session Agenda
The Field Event Playbook
What to expect
1
Budgeting & attendance
How to decide which field marketing events deserve your budget, and who actually belongs in the room
2
Extending flagship reach
How field events can extend your flagship event's reach, from an organizer who runs one at scale
3
Proving pipeline impact
How to prove the pipeline impact of every field event you run, even the small ones
Get the Field Event Kit
Strategy guide, planning template, speaker one-pager, and email templates.
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